Develop new and manage existing email production process for email deployments
Prepare, send, and track effectiveness of targeted email marketing campaigns
Maintain schedules for email marketing projects and editing of email materials
Collaborate cross-functionally with stakeholders, Marketing team and Data team to plan and execute emails campaigns
Ensure email messages are accurately constructed to adhere to industry best practices, and utilize responsive design
Perform campaign set-up to include QA, tracking, execution, testing, and delivery
Stay current with emerging internet technologies and new email tools and techniques and layouts for improving engagement and effectiveness of email campaigns
Optimization of marketing performance through A/B testing, personalization, creative, and dynamic content
Ability to troubleshoot HTML and CSS email templates
Review emails for accuracy to include open rates, conversion rates, mobile rendering, etc.
Ensure CAN-SPAM and e-mail regulatory compliance.
When requested by management, perform other duties and responsibilities as required
SKILLS AND KNOWLEDGE DESIRED
2+ years hands-on email marketing experience including HTML modification, segmentation, and reporting
Proven ability to schedule targeting email programs to segmented leads using an enterprise marketing automation platform, like Salesforce Marketing Cloud
Tactical, hands-on experience in high-volume email marketing environment
Comfortable with HTML/CSS
Experience coding for Outlook desktop and mobile environments
Understanding of email principles and best practices (A/B testing, dynamic content, campaign automation, etc.)
Experience using testing tools such as Litmus or Email on Acid
Knowledge of CAN-SPAM and email compliance
Attention to detail in producing deliverables while understanding big-picture objectives and strategy
Excellent time management skills with ability to prioritize and shift workload to meet deadlines and obtaining necessary approvals
Excellent written and verbal communication skills with both internal and client contacts; ability to communicate effectively with both technical and non-technical individuals.
BONUS SKILL: Ability to write complex functionality in a scripting language such as AMPscript
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.
