Supports the day-to-day functions of the Data Team.
Collects and provides relevant data to assist in the reporting and analysis of marketing metrics to convey the success of marketing activities, including email campaigns, social media, tradeshows, sponsorships/advertisements, website, Google Ads campaigns etc.
Responds to requests for information from stakeholders on event registrations, program status.
Assists in updating the company’s Customer Relationship Management (CRM) database via data upload or data entry.
Assists in the creation of simple data queries via system user interface as needed – including monthly membership reports, audience lists for marketing promotion and event registrations, other reports, as requested.
Assists in regular audits of the association databases to ensure integrity and quality.
Manages the build and revision of event registrations forms in Formsite and Eventbrite platforms and monitors registration process for data integrity and quality.
Manages the creation and inventory of marketing tracking links creation (UTM codes) and QR codes. Monitors tracking link utilization.
Assists in compiling reports in Google Analytics and Google Data Studio.
Manages SEMA and PRI magazine circulation process by generating monthly mailing lists and processing returned mail.
Supports operation of market automation programs, learning management software and other systems and software as needed.
Communicates email bounce back to individual departments to handle.
Performs simple data analysis
Travel may be periodically required
Other duties as assigned based on department and company needs.
SKILLS AND KNOWLEDGE PREFERRED
Demonstrates a high level proficiency with Microsoft Excel and all Microsoft Office Applications.
Recent experience working with data and data systems.
Working knowledge of CRM or AMS systems, NetForum experience is a plus.
Familiarity with Google Analytics and Google Data Studio a plus.
Must possess strong interpersonal, communication, analytical, and problem-solving skills.
environment
Experience with Marketing Automation Platform, Sales Force Marketing Cloud and SQL is a plus.
Must be detail oriented and highly organized and able to adapt to a rapidly changing work environment.
Able to prioritize projects, multi-task, communicate clearly and work both independently and within a team environment.
Passion for motorsports, racing or automotive performance industry preferred.
This position will be working onsite in Diamond Bar, CA. After initial training, hybrid may be considered based on needs of the association at the time.
BENEFITS
We offer a full range of benefits for our employees and their eligible dependents including Health Benefits (Medical, Dental, Vision), 401K, Vacation, Holidays, Sick time, Employee Assistance Program, Life Insurance and AD&D and Long-Term Disability to name a few.
A love for cars, trucks and SUVs is the motivating force behind the Specialty Equipment Market Association (SEMA). This trade association consists of a diverse group of manufacturers, distributors, retailers, publishing companies, auto restorers, street-rod builders, restylers, car clubs, race teams and more. Our organization performs many services for its members and for the hobby as a whole. Perhaps most importantly, SEMA works hard to protect consumers’ rights to drive accessorized, customized and vintage vehicles. Every year, SEMA also presents an enormous trade show in Las Vegas. This is where manufacturers unveil their latest offerings, while buyers, distributors and members of the press walk their feet off to see it all. Visit SEMAShow.com for more information.
