| Automotive high-performance leader, Accessible Technologies, Inc., manufacturer of ProCharger Supercharger Systems and Inovair Industrial Products, is seeking a Marketing Manager. Accessible Technologies, Inc. is the industry leader and has been engineering and manufacturing inter-cooled centrifugal supercharger systems for street, street/strip and racing applications on cars, trucks, SUVs, motorcycles, UTVs, watercraft, and boats through our ProCharger division for nearly 25 years. In 2010, Inovair was founded to expand the application of high-efficiency turbo/centrifugal blower technology within and industrial applications. Our dedication to product innovation and organizational strength are keys to maintaining market leadership and enables our growth. We are headquartered in Kansas City with a second office in the Bay area. The Marketing Manager will be responsible for all marketing activities related to the ProCharger supercharger systems and Inovair industrial products. The incumbent will manage marketing staff, coordinate with sales, service and engineering managers. This position reports to the Marketing Director but includes frequent interaction with the CEO. Position Responsibilities - Lead all elements of Inovair marketing communication and management
- Assist with Leadership and Management of ProCharger marketing activities
- Provide operational leadership for the KC-based marketing team - coordinating heavily with sales and engineering, and CA-based marketing director
- Provide strategic/competitive assessment of markets served by Inovair
- Create concepts, creative content and copy for websites, advertising, and catalogs
- Provide leadership for copywriting – with assistance from social media lead, Marketing Director, engineering and sales team members
- Manage and attend Trade Shows for both Inovair and ProCharger
- Assist sales team with distribution expansion and refinement of manufacturer’s reps and dealer network
- Manage social media activities Inovair
- Incubate and manage ProCharger television opportunities to minimize cost, maximize ROI
- Manage outside marketing vendors for Inovair
- Assist with ProCharger editorial program, working closely with editors – including lead contact for editorial taking place in KC
- Assist engineering with the publication of white papers and other elements of technical marketing for Inovair
- Report on Inovair Marketing function strategic and operational metrics
- Monitor competitive products, pricing, and marketing activities for Inovair
- Train Sales and Service staff on new products and promotions with support from Engineering staff
- Report on pricing, Gross Margin and ROI Analysis for Inovair
- Manage and execute other activities related to marketing, as needed
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